Customer Analytics: Segmentation, Journey and Value [EN]

About this course

Discover how to turn raw data into actionable marketing insights with our free course on Customer Analytics. Learn to segment audiences, map customer journeys, and calculate lifetime value—all without spending a dime. This course equips you with practical skills to boost ROI and drive growth.

What you'll learn

• Segment customers using demographic, behavioral, and psychographic data
• Map and analyze the complete customer journey from awareness to loyalty
• Calculate and interpret Customer Lifetime Value (CLV) to prioritize high-value segments
• Apply segmentation and CLV insights to optimize marketing spend and campaigns

Who this is for

Ideal for marketers, product managers, and data analysts who want to leverage data to drive better customer targeting and retention.

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